Our Fundraising Promise

How we're funded

Our fundraising promise

Small pearl-bordered fritillary butterflies by David Oliver

Our work is funded by our amazing members and supporters. Without your membership income, donations or through you buying cards, logs or bird food through us, our work would not be possible.

How we fundraise is important to us and we are sure it is important to you too. Because of this, we have voluntarily registered with the Fundraising Regulator and have committed to ensuring that our fundraising complies with the Fundraising Code of Conduct.

Thank you for your support.

Our fundraising promise

Fundraising Regulator logo

This promise outlines the commitment made to donors and the public by fundraising organisations which register with the Fundraising Regulator. Those who register with the regulator agree to ensure their fundraising is legal, open, honest and respectful.

The standards for fundraising are set out in the Code of Fundraising Practice.

We commit to high standards

  • We will adhere to the Fundraising Code of Practice.
  • We will monitor fundraisers, volunteers and third parties working with us to raise funds, to ensure that they comply with the Code of Fundraising Practice and with this Promise.
  • We will comply with the law as it applies to charities and fundraising.
  • We will display the Fundraising Regulator badge on our fundraising material to show we are committed to good practice.

We will be clear, honest and open

  • We will tell the truth and we will not exaggerate.
  • We will do what we say we are going to do with donations we receive.
  • We will be clear about who we are and what we do.
  • We will give a clear explanation of how you can make a gift and change a regular donation.
  • Where we ask a third party to fundraise on our behalf, we will make this relationship and the financial arrangement transparent.
  • We will be able to explain our fundraising costs and show how they are in the best interests of our cause if challenged.
  • We will ensure our complaints process is clear and easily accessible.
  • We will provide clear and evidence based reasons for our decisions on complaints. 

We will be respectful

  • We will respect your rights and privacy.
  • We will not put undue pressure on you to make a gift. If you do not want to give or wish to cease giving, we will respect your decision.
  • We will have a procedure for dealing with people in vulnerable circumstances and it will be available on request.
  • Where the law requires, we will get your consent before we contact you to fundraise.
  • If you tell us that you don’t want us to contact you in a particular way we will not do so. We will work with the Telephone, Mail and Fundraising Preference Services to ensure that those who choose not to receive specific types of communication don’t have to. 

We will be fair and reasonable

  • We will treat donors and the public fairly, showing sensitivity and adapting our approach depending on your needs.
  • We will take care not to use any images or words that intentionally cause distress or anxiety.
  • We will take care not to cause nuisance or disruption to the public. 

We will be accountable and responsible

  • We will manage our resources responsibly and consider the impact of our fundraising on our donors, supporters and the wider public.
  • If you are unhappy with anything we’ve done whilst fundraising, you can contact us to make a complaint. We will listen to feedback and respond appropriately to compliments and criticism we receive.
  • We will have a complaints procedure, a copy of which will be available on our website or available on request.
  • Our complaints procedure will let you know how to contact the Fundraising Regulator in the event that you feel our response is unsatisfactory.
  • We will monitor and record the number of complaints we receive each year and share this data with the Fundraising Regulator on request. 

What to do if you have a problem

We take our fundraising promise seriously but should you have any concerns or problems about the way that we fundraise, you can either contact us or the Fundraising Regulator.

The information below details how to make a complaint and the procedure that will follow.

Stage 1: Worcestershire Wildlife Trust tries to resolve the complaint

 How to complain

Register the complaint with Worcestershire Wildlife Trust (in writing by post, by email, on social media or by phone) within three months of the incident occurring. We will provide you with a copy of our complaints procedure and the Fundraising Promise within 14 days.

• Complaint is made

We will acknowledge the complaint in writing within 14 days.

• Record of the complaint

Worcestershire Wildlife Trust will keep a record of the complaint for at least 24 months from the date the complaint was made and will make the record available for inspection by the Fundraising Regulator if required.

• When the investigation is completed

We will tell you of the outcome of the investigation in writing within 28 days of acknowledgement of receipt of the complaint.

• If the outcome is not seen as satisfactory

You can escalate the complaint by raising you concerns with The Fundraising Regulator within two months of receiving Worcestershire Wildlife Trust's final response.

Stage 2: The Fundraising Regulator tries to resolve the complaint

If the complaint is not satisfactorily resolved then it can be passed to the Fundraising Regulator. They will investigate the complaint and work with Worcestershire Wildlife Trust and yourself to try to resolve the problem.

Once the Fundraising Regulator has received the complaint, they will contact us to inform us of the complaint and to gather information from us regarding the issue.

Worcestershire Wildlife Trust will provide the Fundraising Regulator with any fundraising materials as necessary and will cooperate fully and comply with any remedy proposed by the Fundraising Regulator.

The Regulator will investigate the complaint and try to resolve it with all parties concerned within 30 days.

Stage 3: The Fundraising Regulator upholds or rejects a complaint

If you are still not satisfied with the outcome you can ask the Fundraising Regulator to adjudicate.

The Fundraising Regulator will review the complaint and report their conclusion within 60 days. The Regulator has the discretion to specify that either no further action is appropriate or to censure Worcestershire Wildlife Trust and prescribe one or more sanctions. The Fundraising Regulator will try to pursue the case to a satisfactory conclusion for both parties.