Shared objectives

The Wildlife Trusts have identified shared objectives for the next five years. In Worcestershire we will:

Demonstrate how nature works

  • We shall seek out new opportunities to build upon our successful Flagship Reserves and Living Landscapes programmes and deliver and showcase best practice combining environmental, economic and social benefits.
  • With partners we shall consolidate and develop long-term species and habitat surveys and monitoring.
  • We will play a leading role in the Worcestershire Local Nature Partnership and in other key partnerships and continue to promote the Local Sites system.
  • We will support and encourage biological and ecological recording.

Inspire people and communities to value and take action for nature

  • We are well placed to take advantage of the government’s Big Society and Localism agendas through community and engagement projects.
  • Fungi training courseWe will promote and support volunteering across all of our work, both on and off our reserves.
  • We will promote and champion wildlife gardening and deliver training in natural history, wildlife conservation and land management skills.
  • We will build on our successful education programmes for children and young families and have identified an opportunity for a programme targeted at mature professionals and recent retirees.

Champion nature and our work

  • We believe the Trust must take a lead role in advocacy and will be putting more emphasis on this to inspire and persuade local decision makers, land owners, land-owner organisations and local partnerships including the Worcestershire Local Nature Partnership.
  • We will continue to work with developers and planners.
  • We will mobilise the advocacy potential of our membership and the public by investing in e-communications.

Growing our resources through inspiring people to value our work

  • We shall continue to focus on our members who are core to everything we do.
  • Our 10,000th membersWe shall integrate membership recruitment and retention into all of our work.
  • We will promote opportunities for increased giving including legacies.
  • We will review our existing commercial operations and develop new commercially sustainable products and services to optimise income generation potential.
  • We will also develop schemes for major donors, corporate support, and patrons.
  • We will promote our brand identity through all our publications and other media, and invest in communicating with members and non-members.

Knowledge sharing, cooperation, flexibility and effectiveness, and ensure excellent governance

  • We will maintain our commitment to regional and national roles on behalf of The Wildlife Trusts Partnership. As we face difficult economic times, we will seek out opportunities for resource-sharing and partnership delivery not only with other wildlife trusts and with but also with other partners.
  • We will continue to invest time and resources in training & development and our internal communications.
  • We will develop our IT capacity and our skills to share and disseminate knowledge, and will lead and participate in a regional peer review process to assess and develop performance.
  • We will maintain a progressive approach to risk management, including Health and Safety compliance.
  • Finally we will develop our good governance programme for trustees and for our Council as a whole.