Sunshine for the soul: 30 Days Wild

Thursday 25th May 2017

Dandelion clock (c) Matthew RobertsDandelion clock (c) Matthew Roberts

More than 400 residents across Worcestershire have already signed up to the annual 30 Days Wild challenge.

30 Days Wild (c) David Tipling 202VISIONWorcestershire Wildlife Trust is challenging everybody, everywhere, to enjoy nature on their doorstep every day throughout June. Meander along a riverbank, dance in a downpour, record a wild ringtone, meditate in a meadow or simply have your favourite tipple as the sun goes down while listening to the sounds of nature.

People can spend a few minutes or a few hours each day enjoying nature – how they do it is up to them.

Wendy Carter, communications manager for the Trust explained “We’re really excited about the return of 30 Days Wild. This is its third year and it’s getting more fun with more people each year.

“We’ve already had more than 100 people sign up this year than last and we’re not even in June yet.

“The impact of taking part in 30 Days Wild has been tracked by academics at the University of Derby and they’ve found that people who did something wild each day for a month felt happier, healthier and more connected to nature.

“People can take part in whatever they like – from walking barefoot in the park to feeding garden birds. Anyone who signs up will get a pack full of ideas, a phone app is available to download and we’ll be suggesting activities every day on Facebook and Twitter to help people on their 30 Days Wild journey.”

Feeling happy

It’s official – a daily dose of nature, even in bite-size chunks, is good for you.

The University of Derby study* found that even after two months, people were still feeling the benefits and their happiness continued to improve after 30 Days Wild ended, which illustrates its sustained impact.

Dr Miles Richardson, who led the study, said “Two months after taking part in 30 Days Wild, there was a 30% increase in the number of people who reported their health as excellent.

“Our study also shows that those who benefited most were younger adults and those who weren’t nature lovers.”

Random Acts of Wildness

30 Days Wild gets underway on Thursday 1st June. The challenge is simple and designed to delight with participants undertaking a Random Act of Wildness each day throughout the month.

30 Days Wild (c) Katrina Martin 2020VISIONPeople who sign up receive a free pack of inspirational goodies including ideas, activity sheets, a calendar to record their adventures, stickers and a packet of UK native wildflower seeds. There are also bespoke digital packs for schools and businesses.

Wendy added “Last year thousands of people carried out 1.8 million Random Acts of Wildness during 30 Days Wild. That’s 1.8 million precious moments that brought people closer to nature and enhanced their lives.

“The Wildlife Trusts are aiming to double that number this year; we’re already well on our way to doing that. We hope that the connections that people make with the wild around them will ensure that this is better protected for the future too.

“Worcestershire is full of fantastic places that make this challenge relatively easy – from gardens and community spaces to great landscapes like the Wyre Forest and Malvern Hills, we can all find a little wild close to home.”

To help people get started, the Trust is running two Go Wild events on Wednesday 31st May at Lower Smite Farm – one for families in the afternoon and one for grown-ups to get the chance to go wild in the evening. The events are part of Wild Worcester Week.

People can sign up for 30 Days Wild into early June. 

Visit our What's On pages for more information about the Go Wild events and Wild Worcester Week.

Share progress of 30 Days Wild using #30DaysWild on social media or join the 30 Days Wild Facebook group.

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*30 Days Wild: Development and Evaluation of a Large-Scale Nature Engagement Campaign to Improve Well-Being. February 18 th 2016 PLoS One. Kelly Tyler, Public Relations Officer, University of Derby on 01332 591891 / 07876 476103 or

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