Our Development Strategy 2012-2017

Hill Court Farm (c) Wendy CarterHill Court Farm (c) Wendy Carter

2012 marks the Centenary of The Wildlife Trusts. This strategy seeks to build on the achievements of the last century and to meet the challenges of the next hundred years for Worcestershire Wildlife Trust.

Our shared purpose is to lead the way in achieving our vision of an environment rich in wildlife for everyone through our mission of creating Living Landscapes and securing Living Seas.

Creating Living Landscapes and securing Living Seas

The protection of places for wildlife is the founding principle of The Wildlife Trusts. Over the years we have saved many special places, acquiring some of these as nature reserves – havens for rare and threatened species and habitats. But these were emergency measures; it was always hoped that nature would re-emerge from these refuges when the time was right. Now, The Wildlife Trusts have a vision, where wildlife moves freely through the countryside, towns and cities and where resilient and healthy ecosystems provide ecological security for people.

Creating Living Landscapes

Living Landscape Priority Areas in WorcestershireCreating Living Landscapes can make this vision a reality. Extensive ecosystems that are resilient and interconnected, full of wildlife and rich in opportunities for learning, health and wellbeing, Living Landscapes will support thriving communities and businesses. They can support sustainable local economies and safeguard our wildlife through an unprecedented period of climate change and increased pressure on resources from a growing population. Living Landscapes are fundamental for society; a healthy sustainable society is based on a healthy sustainable environment rich in wildlife.

In Worcestershire these principles drive everything we do to secure the conservation of wildlife and wild places and have been reflected in Worcestershire Wildlife Trust’s work over the last ten years. We have identified seven Living Landscape priority areas, rural and urban, where the Trust will continue to focus its resources through nature reserve acquisition and management, working with authorities and landowners, advocacy and partnership working, education and engagement with local communities.

Securing Living Seas

Our inshore and marine wildlife is amongst the richest and most diverse in the world, but it is mostly unseen, under-protected and under-valued. Our vision of Living Seas is one of recovery, where wildlife thrives from the depths of the ocean to the coastal shallows. Wildlife Trusts can inspire society to use our seas more sustainably and help slow down climate change, protecting critical habitats and enabling wildlife and habitats to recover from past decline. Living Seas can ensure a sustainable food resource and support local economies. Our seas can, if allowed to recover, play a central role in the nation’s history, identity, wealth and happiness.

In Worcestershire we have always supported the Living Seas programme despite being a land-bound county. This has largely been through supporting national advocacy and campaigning work, locally delivered educational activities and awareness-raising events and publications and through our work to secure cleaner and better river system for wildlife and for people. We expect our contribution to remain at this level over the next five years

The Wildlife Trusts have identified shared Objectives for the next five years, which each local Wildlife Trust will deliver.