Campaign for a Wilder Future with us

Mole, Ratty, Badger and Toad walking down a hill. & the WilderFuture logoMole, Ratty, Badger and Toad walking down a hill. & the WilderFuture logo

It's not too late to bring our wildlife back.

Sadly, since we first met Badger and friends in 1908, the UK has become one of the most nature-depleted nations in the world. The Wildlife Trusts have created an animated trailer of The Wind in the Willows, which brings to life the 21st century threats that would face the much-loved characters from Kenneth Grahame's children's classic in today's life.

On watching it, we hope that you'll agree that we've reached a point where our natural world is in a critical condition and needs our help to put it into recovery. We know it's not too late to bring our wildlife back but we must act now.

Join our Wilder Future campaign and receive simple actions you can take for nature’s recovery.

Join us to campaign for a #WilderFuture button

Badger, Ratty, Mole and Toad

Watch our favourite characters as they begin their search for wilder future and don't forget to share our video and posts on Facebook and Twitter.



Together we can make the next chapter for wildlife a happier one. Join us to put nature into recovery.

Kenneth Grahame wrote The Wind in the Willows just over a hundred years ago. Since then, many of the UK’s wild places and the plants and animals that depend on them have been lost. For example: 97% of lowland meadows and the beautiful wildflowers, insects, mammals and birds that they supported have disappeared; 80% of our beautiful purple heathlands have vanished - with their blaeberries, sand lizards and stunning nocturnal birds, nightjars.

Kenneth Grahame’s Ratty – the water vole – is the UK’s most rapidly declining mammal and has been lost from 94% of places where they were once prevalent and their range is continuing to contract. Toad is also finding that times are very tough; he has lost nearly 70% of his own kind in the last 30 years alone – and much more than that in the last century.

A bit more about the Wilder Future Campaign

The Wilder Future campaign is about advocating for political change as well as asking people to take ‘personal’ actions where they live to help put wildlife back on track.

The Wildlife Trusts want to create a tipping point of 1 in 4 people taking action.

Launched on 28th March 2019, we are using our The Wind in the Willows trailer to reach and inspire everyone to take action for our wildlife. Politically, the campaign is calling for the creation of Nature Recovery Networks to better protect and join-up important places for wildlife. In England, the campaign is calling for the Government’s upcoming Environment Bill to include measures to drive the creation of these Nature Recovery Networks. 

Common toad by Wendy Carter